Today’s growing credit repair industry is poised to benefit from an already existing and ever-evolving marketing strategy created for this side of the finance business. Those who seek to improve their promotional practices to gain more quality leads and conversions will find this list of 10 credit repair marketing strategies invaluable tools for scaling up and expanding their client base.
We’ve arranged the article in the order wherein the owner should get maximum results. However, you can always choose to follow it chronologically or otherwise.
You may consider your website as a piece of virtual property you own that advertises and markets your services. So you have the right to exclusively use it to market your service brand as a credit repair company. You can be creative and try not to take it for granted that visitors come and go. In that, some may sign up, and some might not. Always treat every visitor as a potential client.
As the owner, it is your job to ensure that your website is filled with organized and engaging features and information. Importantly, avoid clutter or stifling automation. Many users want to enjoy their experience visiting your website. Fortunately, you can provide exactly that with the right tools and sufficient knowledge.
Unless the user is in dire need and has been looking for a long time, there is some chance that they might sign up on the first visit. But more often than not, potential clients would like to take their time and probably leave the site without signing up. But then again, that doesn’t mean you lost them.
Marketing your product right on the website requires some level of subtlety mixed with clear intentions. Don’t just litter your homepage with bright, colorful banners shouting “hire me” or “sign up now!” Assume that your clients are intelligent enough to look beyond the pomp and pageantry of advertising and make decisions based on your deliverability.
Instead, the best way to convince potential clients is to show them they have come to the right place. Your website must possess all, if not some, of the following qualities:
Your website directly reflects the quality of your product or service. Though the adage that you don’t judge a book by its cover still holds, an improperly designed, clunky, lacking website can be a lost opportunity for your business. Ensure that your website is well organized and polished.
Good content means fresh, informative, engaging, and to some extent, entertaining. Avoid strange words and unprofessional language. If you expect a specific audience in a specialized niche like credit repair, you may use jargon. However, plain and simple language in credit repair marketing will do the job especially if you are expecting to reach all levels of the audience.
A great website may also mean a simple interface that allows your user to understand the topic at hand and move around with relative ease. Avoid unfinished websites with clickable tabs that go nowhere or certain information hidden somewhere on the site that the user can’t find. Keep it simple, easy to use, and attractive.
Great content is almost always an excellent trigger to make your potential client want to know how to contact you or get in touch with you. And it is quite a frustrating experience if they cannot find it quickly or it is hidden somewhere at the bottom of the page. Make it easy for them to get in touch with you. Set up a chatbox where they can talk to a live agent or leave a message.
If it is off-hours, make sure your “contact us” tab is readily visible and has complete information at a glance when clicked.
Contrary to the popular notion that popups are a not-so-desirable feature of websites, it is quite effective when properly deployed. It catches your potential client’s attention and allows them to conveniently input information when asked for by the popup. Pertinent info such as an email address is an excellent resource for the first step in building a relationship with your prospect.
Free E-books, whitepapers, and other guides should be available for download directly from your site. It should provide more information and incentives for them to join or subscribe to your product.
Offer a free trial run on the credit repair software installed on your website. If your service is as good as you describe it, your client will subscribe, and the best way to market that is to give them first-hand experience.
This is one way of giving yourself the chance to market to and qualify your potential client. One-on-one live contact is an excellent avenue to naturally convert your visitor to a lead. Make sure you screen them with an online form to filter out unqualified leads before you spend time in an interview.
The abovementioned points are more or less some of the most important qualities that your credit repair site has to have to convey your message. It should indicate that you are transparent, easy to reach, and reliable.
Additionally, to further increase your website’s credibility, the following features are must-haves as well:
A lead generation form is a web-based entry sheet designed to capture your prospective client’s email addresses and other information. Some of the following forms are:
Web lead forms are a means for your visitors to directly input their contact information, mostly from automatic prompts. And you, in turn, will be automatically prompted by your system. It makes the process easier for both sides, thereby increasing the probability of conversion.
The leads acquired by your forms can go to your list, and you can easily nurture them through emails.
It is, in fact, a mutual benefit thing, where the host gets value-added content from a guest writer, and the guest receives the abovementioned perks of writing for that website.
Below are some of the more known types of guest posts that get the most traction. If you are the guest and want to be able to establish some authority through backlinks, you may want to use the following:
A case study is a factual piece of content that may enhance your reputation in the market. It is a good way to increase your brand’s credibility.
This type of guest post establishes you as an expert. Hard data is the go-to resource that most businesses trust. Prospective clients trust data more than anything else when making decisions.
Writing an article about the opinions and advice of leaders and CEOs of a particular industry niche is a strong move. That is if only for reflecting expertise on your article.
Regarded as one of the most valuable types of guest posting on almost any topic, these how-to articles’ values are universal. The blog owners would be more than happy to accept a post if it is credible. And it should also be in-depth as it should speak with authority.
In this day and age of automation and the science of applying human psychology in marketing is becoming almost a norm, and asking for referrals might seem traditional and a little bit outdated. However, as any seasoned businessperson would know, referrals are probably one of the best sources of organic leads. This method combines word-of-mouth and the kind of reputation that precedes you.
The result? You gain enthusiastic and loyal clients, and they will likely refer others too. The key is to prompt your lead or client by politely asking them for referrals. Because if you don’t, they might simply forget.
Sweeten the pot by offering an incentive such as the example below:
Add on a referral page on your email autoresponder as another credit repair marketing strategy that you can try.. When your client signs up for the gift incentive, you will find some spaces where they can input the names of their referrals on the page itself. Once they key in the names, they will automatically receive a gift in the form of an E-book, a report, or a useful video resource.
Here is another effective credit repair marketing strategy that has become popular among business owners today: the affiliate program. The affiliate system involves referring a product or service through blogging, social media, a website, or even a podcast. The affiliate gets a commission every time someone makes a purchase using the unique link related to their recommendation.
Your role as the credit repair business owner is to people who work closely in your industry, like real estate agents, car salespeople, or mortgage brokers. Build a relationship with them, and don’t forget to keep them in the loop with promotions that they can avail themselves and even share with their clients.
One of the most straightforward and powerful means of marketing your service is through your very own clients’ testimonials. Indeed, endorsement has always been a go-to tool for professionals to establish trust and confidence in any company’s ability to deliver.
When asking for feedback, you may guide your clients with questions such as below but not limited to the following:
Take advantage of the free-to-use platforms of today for credit repair marketing to advertise your services. Nobody knows how long they will be free, but they are great spaces to build your brand. A strong presence in social media allows you to build trust among your existing clients and the relevant community. Amazingly, it is free of cost and relatively easy to set up.
When posting and sending out credit repair social media content on Facebook, Instagram, LinkedIn, or even Tiktok, you will want to be consistent on tone and voice for your business. Maximize the features of each platform to get the best results.
Sharing knowledge and some valuable tips on social media is an effective way of attracting potential clients. You can share important information about credit repair, albeit without giving away the whole farm.
Provide readers with value by churning out content such as the following:
The best part about using social media for marketing is that it is free. As an owner, you can ensure that you have a strong presence and current status by sharing information and updates about your services.
First, create a separate business account on Facebook. Then, fill in the details of your services and your company’s. Start posting updates and credit repair tips at least once or twice daily. You may upload relevant videos, as you may also go live to speak to your community from time to time. Continue doing so in that you may create a strong social media presence for your brand of service.
You may also try using Facebook Pixel, which will allow you to customize an AI bot that will sift and analyze data about people who like your posts and visit your website. In other words, you may engage in advanced analytics and identify your target market for credit repair.
Fill out a credible Twitter bio that contains links to your website so they can easily access your resources. Engage in real-time conversation with members of your community.
Possibly the number one social media platform for professionals, LinkedIn may be used to share credit repair marketing material in the form of case studies, infographics, and other value-added resources that most professionals and business owners can appreciate.
Just like the others, Instagram also uses ads. So, as a credit repair business owner, if you have the budget for it, you can go with traditional advertising on Instagram. It is a two-point advantage where you don’t have to scrounge up for content and post several times a day. (you can spend more time with your clients instead) And your business gets exposure to thousands of potential clients.
Try to know how paid ads work on Instagram and choose what package is best for you. On the other hand, just like Facebook, you may also do marketing for free on Instagram.
YouTube is ranked as the 2nd biggest search engine in the world, and it can also be a very fertile ground for generating leads. It’s quite simple; all you have to do is create high-value videos for credit repair tips (again, without giving away the whole farm.) The optimal length for a video on credit repair marketing topics is around 10 minutes; this ensures that you get the message across without being too lengthy.
You will likely have to hire professional video creators for your segment to avoid losing your potential clients due to poorly made clips. It has to be informative, concise, and entertaining.
Not as tech-savvy? Don’t have time to write content? No worries. Offline marketing has been working even before the internet. And remarkably, it is still effective today.
Even with all the cyber advances of automation, delivering your message to your prospects by using tangible advertising paraphernalia like posters and the like remains an effective way of generating leads and ultimately converting them to clients.
Offline Network Marketing: Generating Quality Leads
Once your website is launched, you can start marketing to the people nearest you. Using the proximity principle, you can always begin within your locality and gather organic leads by searching for relevant business groups and associations within your city. Groups like the Chamber of Commerce, real estate conventions, CPA associations, and other professional networks are avenues to meet people you can build relationships with.
They might eventually become your clients or may know someone who might need your services.
Flyers are still one of the most inexpensive and effective ways to get your message across. You can go to your local mall or the park that will have hundreds of visitors all day, or you may hire someone to distribute these flyers for you.
Giving out your card has always been an effective way to establish your credibility and business. Its design, quality, and the relevant information you put in it speak of your service quality. It must look presentable, and professional and contain your business address, official website, and active email address.
Just flyers, and sending direct physical paper mail to your prospects is also an effective way to make conversions. However, direct mail gets to your prospect’s house more than flyers they receive at the mall; they are less likely to throw them away.
Since the computer is nearby, there is a big chance for your prospect to go online and check out your website. And this happens for every physical mail that gets to prospective clients.
Provide workshops and seminars open to everyone who wants to join. Invite real estate representatives and car dealerships to speak in your seminar and allow them to represent their companies, and even give your attendees their contact information.
If you can carry this out regularly, they will keep forwarding business to you, possibly perpetually.
Like a physical seminar, you may also conduct online sessions talking about credit repair and improving credit scores. As always, you must be able to speak with authority for you to be able to build credibility. Ensure that you can get their contact details and input them into your autoresponder funnel as part of your credit repair lead generation system. Make the necessary follow-up after 30 days.
Other Effective Ways to Market Your Credit Repair Business
Nowadays, SEO has become a prime commodity as it has become an indispensable tool for expanding your business online. First, you must create quality content and strategize on using SEO to achieve a better ranking on the search engine. When executed correctly, you can expect your business to get more exposure and authority over your existing competitors. A good ranking in the search results will give you the edge and make you a priority to be hired for your services.
Below are the types of SEO services that you will want to look into depending on your need:
The goal of SEO is to help you make your content search engine-friendly and engaging.
If you are willing to invest in online advertising, you can opt for paid ads using various platforms. You can use Microsoft advertising, Google Ads, Facebook, Instagram, YouTube, etc.
Unlike many other businesses, the credit repair industry is not finicky. On the contrary, it is a steady and viable enterprise for anyone determined to take on the challenge of serving other people and helping them with their financial challenges. Using proven credit repair marketing strategies, you can always expect someone to take an interest in what you are offering and, with proper nurturing, turn them into your very own clients. Happy marketing and good luck!